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The world is evolving, yet India's soul remains rooted in its traditions, art, and stories. Every stroke of a brush, every intricate carving, and every thread spun by an artisan carries centuries of culture, whispers of ancient wisdom, and a spark of hope for the future.
At Truly Tribal, 2024 wasn’t just another chapter—it was a vibrant tapestry woven with dreams, challenges, and triumphs. It was a year where we embraced growth without losing sight of the core values that brought us here: preserving heritage, empowering artisans, and championing sustainability.
As we take a moment to look back, we don’t just see milestones—we see stories. Stories of art, resilience, and the collective passion of artisans and customers who made this journey remarkable.
The Heart of Our Journey: Our Artisans
Behind every handcrafted piece is a person with a story worth celebrating. In 2024, we deepened our connection with over 300 artisans across India. Each artisan’s work is not just a livelihood but a legacy they carry forward.
This year, we proudly launched “Meet the Artisan” campaigns, giving you a glimpse into their lives, struggles, and triumphs. Through these stories, we invited you to connect with the hands that craft your treasures.
New Beginnings: We expanded into two new craft clusters, collaborating with:
The Chhippa community in Madhya Pradesh for exquisite handblock printing.
Traditional embroidery artisans from Kutch, Gujarat, via NGO collaborations.
These partnerships enriched our offerings and helped sustain the heritage of these lesser-known art forms.
Expanding Our World of Art
What happens when tradition meets innovation? Magic! In 2024, we introduced products that blended heritage with modern sensibilities, creating pieces that resonated deeply with our customers.
Your Favorites:
Ethnic Indian Hand-made Diaries: Intricately designed diaries perfect for journaling, inspired by Indian art and culture.
Hand-Painted Jewelry Boxes: Timeless treasures inspired by divine art.
Palm Leaf Engraving Boxes: Beautifully crafted with intricate designs.
Handcrafted Mementos and Trophies: Perfect for meaningful gifting.
Themed Collections: Ram Mandir-inspired keyholders, boxes, and plates.
Textile Innovations: Sarees adorned with Tanjore, Mughal, and Mysore art.
Customization at Its Best: From eco-friendly Diwali hampers to bespoke mementoes for events like the Gujarat Green Summit and Indian Railways, our personalized gifting options made sustainability a statement.
Building a Community of Art and Love
2024 was about more than selling products—it was about building connections and sharing the joy of art.
Milestones We’re Proud Of:
Partnering with SRM University, one of India’s largest, as the official gifting partner for their college fest. We also inspired students by sharing how arts and crafts can lead to fulfilling careers.
Launching the Community Connect Project, where underprivileged women learned Warli art and potli bag stitching, turning skills into income-generating opportunities.
Hosting workshops that brought together children and adults to learn Gond painting and Warli craft.
Featured and Published
This year, Truly Tribal was:
Featured in Homes Magazine as one of the top 5 destinations for handicrafts, alongside industry stalwarts like Bombay Store.
Proud to launch the Indian Painting Magazine, a platform dedicated to celebrating traditional Indian art forms.
Corporate Gifting with a Purpose
Corporate gifting isn’t just about presents—it’s about making a statement. This year, we collaborated with 30+ businesses to create sustainable, artisan-crafted gifts that carry stories of tradition and care. Together, we’re proving that gifting can be both meaningful and eco-friendly.
What’s Next for 2025?
As we dream of the future, our vision for 2025 is bold and ambitious:
New Collections: Hand-painted plates inspired by Indian dances and musical instruments.
New Collaborations: A store launch with Aary Vasundhara Eco Village.
Health Initiatives: Launching an Artisan Health Insurance Scheme to support 20-25 artisans annually.
Thank You!
To our customers, supporters, and advocates of heritage: thank you. Each purchase, every kind word, and every shared story has been the wind beneath our wings.
As we step into 2025, we invite you to continue walking this journey with us. Share your ideas, inspire our growth, and together, let’s make tribal art and sustainable living a part of every home.
What were your favorite Truly Tribal moments in 2024? What would you love to see next year? Share your thoughts in the comments!
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